Commitment 01
Ensuring market gardeners is a sustainable profession
Ensure fair and equitable remuneration for market gardeners
- Several types of sales have been implemented to meet all demands and ensure profitability for producers: auction sales, telematic sales, sales office, and contracts
Enhance the attractiveness of the farming profession and our agriculture
- Technical support and mutual assistance
- 20 new producers established in 2024
- Promotion of the market gardening profession through multiple communication channels (billboard campaigns, social media posts, public events, etc.)
Defend our cooperative model
- Predominantly family-owned farms of a human scale
- The market gardeners actively participate in decision-making
- 134 young market gardeners under the age of 35 hold responsibilities within their sectors
- A proactive approach to fostering innovation and diversification
What our market gardeners say
What I like about our organisation is that it is really run by and for the market gardeners who belong to it!
market gardener in Paimpol (22)
Discover our market gardenersCommitment 02
Guaranteeing healthy, fresh and high-quality fruit and vegetables
Ensure the organoleptic qualities of the products
- 32 new fruit and vegetable varieties since 2021
- Two research organizations driving innovation while ensuring consumers receive fresh, tasty, and healthy fruits and vegetables.
- 94 trials conducted at experimental stations
Ensure the freshness and quality of the products
- Fruit and vegetables mostly harvested by hand and for the most part packed on the farm
- 9 hours on average between harvest and availability to shippers (excluding produce which can be stored)
Quality measures
HVE certification
- This environmental certification acknowledges farms that follow highly environmentally responsible practices. The High Environmental Value (HVE) standard is administered by the Ministry of Agriculture.
Promote the development of organic agriculture
- 148 organic market gardeners
- A range of more than 70 vegetables
A range of 'Grown Without Pesticides' tomatoes
- 100% of tomato producers committed to the Grown Without Pesticides programme
What our market gardeners say
The agricultural practices of all the producers engaged in the continual improvement programme and the requirements of the Prince de Bretagne brand’s specifications mean we can lay claim to the quality of the vegetables we offer.
market gardener at Plougonvelin (29), Cerafel regional quality contact
Discover our market gardenersCommitment 03
Strengthening our agroecological approach
Research and experimentation: two strategic approaches
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2 research centres and 2 trial stations: research adapted to Brittany’s requirements
High environmental value certification: 100% of market gardeners certified by 2022
The environmental certification of farms recognises those which are engaged in particularly environmentally friendly approaches. High environmental value certification (HVE in French) is supported by the Ministry of Agriculture.
Alternatives to pesticides
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Different, complementary methods to limit pesticide use. These include crop rotation, varietal creation, cover crops, biocontrol, soil richness, biological control and physical control.
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A range of 5 vegetables grown without pesticides in 2019, 6 in 2020
OUR OBJECTIVE: Developing the share of vegetables grown without pesticides to 20% of our overall volume by 2030
Greenhouse crops have been optimised to reduce their environmental impact
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Increasing the use of practices to limit treatments as much as possible: 100% of protected crop producers use biological control. This practice reduces pesticide use by 90%.
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50% of greenhouses are equipped with rainwater collection systems
What our market gardeners say
High environmental value certification is a step in the right direction because it provides supporting evidence that our practices are responsible.
market gardener in Sibiril (29)
Discover our market gardenersCommitment 04
Being an actor in the development and sustainability of brittany
Contribute to the attractiveness of the Breton territory
- A sector that contributes to direct or indirect employment
- 49 events organized in 2024
- 65% of local purchases in 2024
Optimize logistics
Contribute to the development of Brittany Ferries
- The Prince de Bretagne producers remain the main shareholders
- An organization managed by and for Prince de Bretagne producers
Packing stations
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5 stations are certified IFS
For more information
What our market gardeners say
I decided to go organic because I am passionate about the technical aspects of farming and agronomy: organic farming requires a lot of work to compensate for the prohibitions.
market gardener in organic conversion in St-Méloir-des-Ondes (35)
Discover our market gardeners
Our commitments
